Why Argan Oil is Known as Liquid Gold

Argan Oil is a truly special oil, and this is why we use it so much in our natural anti-ageing face products. It has so many beneficial properties for all skin types and is nourishing, healing, hydrating and anti-ageing. We love it so much that we use it in so many of our cleansers, treatments and moisturisers.

Argan oil, often referred to as "liquid gold," has gained widespread acclaim for its remarkable benefits for skin care. Extracted from the nuts of the Argan tree native to Morocco, this precious oil is rich in essential fatty acids, antioxidants, and vitamins, particularly vitamin E. Its lightweight texture allows for easy absorption, providing deep hydration without clogging pores, making it suitable for all skin types. Argan oil helps to nourish, soften, and protect the skin while promoting elasticity, which can reduce the appearance of fine lines and wrinkles. Additionally, its anti-inflammatory properties make it effective in soothing irritated skin and treating conditions such as eczema and acne. It is therefore kind to all skin types, including sensitive, dry and mature skin. Overall, the versatility and potency of argan oil have solidified its reputation as a skin care staple, worthy of its moniker "liquid gold."

Argan oil is not only beneficial for skin care but also has numerous advantages for hair and scalp health. It can help to nourish and hydrate the hair, making it more manageable, shiny, and less prone to breakage. Its antioxidant properties can help skin after sun damage, and it is great for promoting stronger and healthier hair growth.

In recent years our knowledge on the cosmetic benefits has exploded. Argan oil has been used in traditional Moroccan medicine for centuries due to its healing properties, which help our skin so much. It contains high levels of oleic acid which has anti-inflammatory effects on the body. 

The production of argan oil also has significant economic benefits for rural communities in Morocco. The extraction process is labour-intensive, providing employment opportunities for women who traditionally have limited access to income-generating activities. This has led to the empowerment of these women and improved socio-economic conditions in their communities.

Argan oil is a versatile and valuable product with numerous benefits for skin care. Its rich history and continued popularity attest to its effectiveness and potential for continued use and exploration in various fields. Argan oil is undoubtedly one of nature's most precious gifts. So, it is important to continue supporting sustainable and ethical production of argan oil to ensure its availability for generations to come.

Argan is just one of the many plant oils that we use in our anti-ageing skin care. You can find out more about us and the rest of our face care online.